Ask who will handle strategy, design, development, content, SEO, testing, launch, and support. Confirm the deliverables, revision limits, timeline, ownership, hosting, accessibility, mobile testing, and how changes outside the original scope are priced.
Ask how the agency researches search intent, prioritizes technical and content work, measures qualified results, and reports progress. Also ask who does the work, what access is required, which tactics are avoided, and how the account can be transferred if the relationship ends.
Provide your business goals, target customers, services, locations, brand assets, required pages, examples you like, current website data, integrations, budget range, and target launch date. Clear priorities help the designer recommend the right scope instead of guessing.
Ask for milestones rather than one final date: discovery, content, design approval, development, testing, and launch. Confirm what the designer needs from you and how delayed feedback, missing content, integrations, or added revisions affect the schedule.
A scheduled monthly review is usually suitable for performance and priorities, supported by quicker contact when approvals or technical issues arise. The right frequency depends on campaign pace, but you should always know what was completed, what changed, and what happens next.
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